Proctor and Gamble said it would spin-off Folgers into a separate company due to slower sales growth than the rest of its units. [ See story ]
P & G said that too many consumers couldn't distinguish it from other P & G brands, such as Tide.
P & G said it would leave a note with forwarding address when Peter returns home for Christmas next year.
Sales did not rise after a recent ad campaign which featured a group of retirees playing cards, drinking coffee, with the tagline "Old Fogies Drink Folgers."
P & G said it planned to shake things up by brining in outsiders to manage the new company, such as those 3 hip baristas from that Starbucks on 6th Ave and 12th street.
A P & G spokesperson said it's obvious that to most people, the best part of waking up is rubbing stuff on your skin.
for the dummies:
Apparently, a lot of people COULD tell the difference.
The company plans to honor Folgers before the split by giving it a roast.
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