Folgers to become separate company

Proctor and Gamble said it would spin-off Folgers into a separate company due to slower sales growth than the rest of its units. [ See story ]

P & G said that too many consumers couldn't distinguish it from other P & G brands, such as Tide.

P & G said it would leave a note with forwarding address when Peter returns home for Christmas next year.

Sales did not rise after a recent ad campaign which featured a group of retirees playing cards, drinking coffee, with the tagline "Old Fogies Drink Folgers."

P & G said it planned to shake things up by brining in outsiders to manage the new company, such as those 3 hip baristas from that Starbucks on 6th Ave and 12th street.

A P & G spokesperson said it's obvious that to most people, the best part of waking up is rubbing stuff on your skin.

for the dummies:

Apparently, a lot of people COULD tell the difference.

The company plans to honor Folgers before the split by giving it a roast.